A farmers market.
A cast iron skillet.
The first products were sand-cast in a rented foundry and sold at a Saturday farmers market in the midwest. Within a year, the waiting list was longer than the available stock.
The trade program grew out of demand from designers who kept placing orders through the consumer shop. It made more sense to build something for them than to keep handling it ad-hoc.
Today the range includes cookware, tableware, and outdoor entertaining essentials. The philosophy hasn’t changed: make things worth keeping.